Speaker: Garrett Wasny - PDC for CPAs and CAs
Date: December
14th Wednesday
Time: 01:00
PM EST | 10:00 AM PST
Duration: 90
Minutes
Product Code: 300190
Level: Intermediate
“This program is valid for 1.5 PDCs for the
SHRM-CPSM or SHRM-SCPSM.”
Key Take Away
This
advanced Googling webinar will
explain how to instantly and dramatically improve your Google search skills
training, optimize Google for maximum speed and security, tap scores of
little-known Google information tools and streams, and transform Google into
your backup brain, robot assistant and ambient sidekick.
Overview
Advanced Googling
webinar
provides a concise overview of how to instantly and dramatically improve your
advanced Google web search skills and find online information on practically
any topic – earlier, faster and smarter. Find out how to unlock hidden menus
and filters in the Google results page, compose advanced search queries,
customize Google for maximum speed and security, uncover 10x more information
in a fraction of the time, automate your online research, gather knowledge in
70+ languages, tap scores of little-known advanced Google search tools and apps
and much more.
Non-technical,
easy-to-understand and fun, the webinar
shows you how to mine hundreds of rich content streams in the vast Google
universe and how to interpret all these signals in their proper context. You’ll
quickly acquire search superpowers that will take your information literacy to
the next level. If you take only one webinar on how to self-educate online and master lifelong learning,
this is it!
Why Should You Attend
Not
knowing how to effectively use Google has significant costs and risks that
users routinely overlook and underestimate. Key considerations:
·
A
super overabundance of online data is making important things harder to find
and impeding good decision-making. If don’t know Google search tips that cut
through all the noise and static, you will be routinely obstructed, distracted
and delayed in finding the results you seek – if you ever find them at all --
for critical business and life decisions
·
Professionals
who don’t have the Google “right stuff” and aren’t familiar with all its full
capabilities will be outwitted, outplayed and outlasted by rivals who do
·
Google
site search has changed the very notion of what it means to be smart. Knowing
how to quickly discover knowledge, not retain or hoard it, is now key to human
intellect. If your competition knows how to consistently use Google search
engine to uncover something you don’t know – or find it out earlier – you will
quickly become antiquated and irrelevant in your domain
·
Study
after study confirms that the vast majority of Googlers suffer from the
Dunning-Kruger effect – a cognitive bias where users grossly overestimate their
Google abilities (“I’m a great searcher!”). In fact, all but a tiny share of
Google users are:
ü downright lousy in online
information retrieval
ü frequently unaware of their own
information illiteracy and don’t know what they don’t know
ü largely clueless how to use
Google’s advanced search applications and features
ü naively overconfident in the
information they obtain
·
According
to recent Google studies, poor or undeveloped search skills have a huge and
negative impact on enterprise productivity and workflow. Nearly half a
typical knowledge worker’s online time is non-productive because users:
ü struggle with irrelevant or junk
results
ü don’t know how to address
conflicting and missing information
ü experience “search rage” –
feelings of intense frustration whey they can’t find critical online
information quickly, particularly under tight deadlines
ü surrender to online temptations
and waste countless exploring topics unrelated to work
ü interrupt colleagues and ask
them to search Google on their behalf because they can’t find the answer
themselves
ü create bottlenecks and delay
business reports by anywhere from four hours to 10 business days because
they’re waiting on colleagues to Google information needed to complete a
document
ü
Areas Covered In This Webinar
·
How
to Build a Deep and Solid Google Foundation
·
The
Best Browser Extensions to Improve Your Google Experience and Performance
·
Must-Have
Mobile Apps That Fully Tap Google’s Vast Global Brain
·
How
to Interpret Google Search Results in Their Proper Context
·
How
to Automate Your Online Discovery
·
How
to Uncover Business Trends and Opportunities in Real-Time
·
How
to Become a Google Super Searcher in Three Easy Steps
Learning Objectives
·
Instantly
and dramatically improve your Google search skills -- on any topic, using any
connected device and in practically any situation
·
Scan
Google with added precision, nuance, context, speed and confidence
·
Discover
literally 10x more information that’s hiding in plain sight on the Google
search results page
·
Compose
advanced search queries that generate more relevant results
·
Automatically
and continuously monitor your professional and industry landscape using free
alert and aggregation services
·
Use
Google’s new generation of predictive apps that know what you want without you
having to ask
·
Transform
Google into your backup brain, robot assistant and ambient sidekick
·
Spot
opportunities, threats and risks in your professional and industry domain --
earlier and faster
·
Enhance
your ability to search professional literature, identify relevant information,
and form conclusions
·
Interpret
search results related to your profession and industry in their proper context
·
Save
countless hours of research time by automating and aggregating updates from the
most authoritative sources online
·
Use
Google to be more curious, more aware of what you don’t know, and more
inquisitive — about everything
·
Formulate
better queries that enable you to organize your thinking about information gaps
and blind spots in your situational awareness
·
Become
more comfortable and proficient at Google query formulation to sharpen your
analytical skills and spark innovative ideas
·
Ask
Google fundamental questions about what’s going on around you to help address
current problems, why they exist and how they might be tackled
·
Contend
with rapid change and rising uncertainty by using Google to continually learn
what’s new and anticipate what’s next in these dynamic times
·
Become
hyper-aware of finding new opportunities and solutions in your industry on and
through Google
·
Hundreds
more practical lessons -- all in non-technical, easy-to-understand language
Who Will Benefit
·
Accountant
·
Human
Resource Administrators
·
Recruiters
·
University
Professor/Teacher
·
Sales
Manager
·
Any
Professional, who uses Google to gather online information, analyzes search
results, and guide decision-making in their professional and personal lives.
Speakers Profile
Garrett Wasny, MA, CMC, CITP/FIBP is an
award-winning Internet search advisor, author and presenter based in Vancouver,
British Columbia, Canada and former Price Waterhouse management consultant.
Garrett’s
academic credentials include a Bachelor of Arts with Honours (BA Hons) degree
and a Master of Arts (MA) degree. His professional accreditations include
Certified Management Consultant (CMC), Certified International Trade Professional
(CITP) and FITP (FITT International Business Professional).
Garrett
has written four books, dozens of e-books and hundreds of articles on Internet
strategy and tactics for leading publishers, business clients and Continuing
Professional Education (CPE) organizations. His books include World Business
Resources.com (McGraw Hill, New York), How to Conquer the World (Government
Institutes, Washington, DC) and Advanced Googling (Google Books, Mountain View,
California). His e-books include Advanced Googling for Accountants Parts I, II
and III, Google Apps for Accountants, Google Business Tools for Accountants,
Google Big Data and Forecasting Tools for Accountants and Google is Not Enough
for Accountants. He’s also published hundreds of articles on Internet topics in
scores of leading business publications and newspapers across North America.
Over
two decades, Garrett has delivered thousands of presentations on advanced
Googling and Internet strategy to hundreds of leading accounting institutes,
industry associations, Fortune 500 companies, small and medium-sized enterprises,
business schools and other legal, medical, engineering, pro sports and
executive education organizations worldwide.
Garrett’s
search courses are approved and accredited by NASBA (National Association of
State Boards of Accountancy), the Chartered Professional Accountants of Canada
(CPA Canada) and other respected governing bodies which regulate continuing
professional education in the North American accounting profession and business
world.
Garrett
has won numerous awards for his writing, speaking and web design. These include
two Price Waterhouse national writing prizes, an Internet World New York public
speaking award, and Study Web and ExpoWorld commendations for excellence in
developing global trade content for the Internet.
